SOCIAL MEDIA MARKETING & MANAGEMENT SOLUTIONS
Illini Marketing Consultants social media solutions:
- Save time
- Evaluate trends
- Deliver valuable content
What is Social Media Marketing
Social media is a powerful tool to communicate with your current customers and potential customers. Social media is an integral part of a comprehensive digital marketing strategy because of its ability to improve search ranking and build trust with your community.
Social media marketing uses:
- social listening
- social influencing
- social networking, and
- social selling
to build your brand and generate leads as well as revenue.
The Illini Marketing Consultants nine step social media marketing strategy development process.
Identify the problem
A social media strategy should solve a problem for your business.
From creating a brand identity to entering a new geographic market or industry, a social media strategy can be developed to solve a specific problem.
Your social media plan can solve multiple problems or be tailored for a specific event or challenge.
Create an Objective
Every marketing effort should have specific objectives which can be measured.
Some common social media objectives include:
- Creating a larger audience for your social media platforms
- specific sales goals from leads generated on social media
Having specific and measurable goals is vital to the success of social media marketing.
Audit & Analysis
Once a problem has been identified and goals have been created, an audit and analysis of your current social media channels need to be completed.
By addressing any issues in the set-up of your current social networks, we ensure your goals and solution will reach the right people at the right time.
Social media marketing is one of the fastest and most effective ways to develop or refine your brand.
Social media can create a memorable experience for your customers and leads.
Essential in creating a social voice and brand:
- Being trustworthy
Social media platforms or channels have their own rules and languages.
What works on a channel like Facebook may not work on Twitter.
We help you identify
- what social media platforms your ideal customer is using the most
- where not to spend time looking for customers.
Content Creation & Curation
A successful social media strategy is a mix of:
- original content, and
- sales promotion.
The most successful social media marketing strategies consist of:
- 60% industry news
- 30% about you & your business
- 10% sales or calls to action
Every post, tweet, or article should answer one of four questions that helps you establish your business as a subject matter expert.
Community Management & Influence
Once you have
- created your social brand,
- identified the best channels to use and
- developed content for your platforms,
managing the community you create and influence those members can begin.
Here is where social listening and engagement play a role.
Because social media is a two-way form of communication, answering community questions and interacting with members will provide both short-term and long-term results.
Measure and Quantify
In this step, we measure the effectiveness of the posts and channels.
- what is working,
- what content is being interacted with
- when community members are engaging with the content,
we can effectively adjust goals and content to improve performance.
Management and Execution
In this final stage of the social media marketing process, the management of your brand’s voice, selection of channels and sharing of content continues.
This is where we ensure proper engagement and grow the influence of your online brand continue to grow.
We also measure the success of the campaign and continue to execute strategies which work.
We adjust goals to reach new benchmarks and explore new audiences and social networks to reach them.
We also check out the competition to see where they are going and how they are communicating with their communities and audiences.
From promotional campaigns designed to get prospects to open-click-convert or drip campaigns to keep your business top-of-mind in potential sales leads.
Our email campaigns are the perfect solution to:
- Welcome new customers
- Retain current customers
- Re-engage past customers
- Up-sell products or services
- Win-back lost leads
- Provide outstanding customer service
Illini Marketing Consultants creates Pay-Per-Click (PPC) advertising campaigns for both search engines and social media.
These campaigns are a way to buy visitors instead of earning visits through organic channels like SEO or content marketing.
Pay-Per-Click (PPC) advertising campaigns are a highly effective and measurable solution for growing your business or brand.
An SEO solution which drives the right kind of traffic to your website is the heart of Illini Marketing Consultant’s inbound strategy.
Using the three elements of SEO:
Illini Marketing Consultants whips your content into shape, increasing inbound links, and building social media influence.
Using a combination of social media, website copy, blogging, graphics, and premium assets like ebooks to attract new customers is an essential aspect of digital marketing today.
Illini Marketing Consultants creates marketing programs:
- Centered on content relevant to your customers
- Designed to attract, convert, and delight.
A cost-effective and high-performing responsive website will make your company stand apart, attract the right customer, and generate more leads.
Illini Marketing Consultants builds flexible & customized website compatible with:
- Desktop screens
Professional hosting & support is another service provided by Illini Marketing Consultants featuring:
- Server maintenance
- Domain-specific email accounts.
We will also help you create a catchy, memorable, short, and most importantly- relevant domain name for your website.
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