Using a 4-step approach to online marketing, Illini Marketing combines the Inbound philosophy with Simon Sinek’s Golden Circle.
Our goal is to inspire your customers with creative & informative digital content, improve the customer experience online, and build trust.
Our clients lead their customers down the buyer’s journey. We build two-way communication between our clients and their customers.
By positioning our clients as subject matter experts, we attract the right customers at the time they are ready to buy.
This turns strangers into visitors, visitors into leads, leads into customers, and ultimately, customers into promoters
Step 1- Who
Attract the Right Customers
The first step in the Illini process is identifying the right customers.
We assist you in:
- Determining your ideal customer
- Where to your ideal customer
- What your ideal customer wants to know
Recognizing the Who makes your campaign more effective and efficient. This provides the most bang for your buck.
Communicating the WHY of your business is the most crucial part of the Illini Marketing Consultants process.
Your business’ WHY is:
- the purpose,
- the cause or the belief which drives your business.
We create strategies and plans to tell your customers
- WHY your company exists
- WHY you get out of bed in the morning, and most importantly
- WHY your customers should care
Telling others your WHY aligns your beliefs with your customer’s beliefs ensuring they will buy not just once but continuously. These customers stay loyal; it says something about them when they do business with companies who reflect their beliefs.
The WHY inspires long term loyalty, creates trust and is the source of the “gut feeling.”
Creating Sales & Delighting Customers
Your company’s WHAT is the way you solve a customer’s problem. It is your:
- unique solution or solutions,
- the features, advantages, and benefits of your products or services.
It is what traditional marketing focuses on as opposed to the inbound focus of attracting customers naturally and helping them move on the buyer’s journey. At Illini Marketing Consultants, the WHAT is not the sole focus.
We create plans which
- ATTRACT strangers with keywords,
- CONVERT visitors with calls-to-action,
- CLOSE leads with compelling offers and
- DELIGHT customers with informative content
- Turn customers into influential PROMOTERS of your brand.
Illini Marketing Consultants uses:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media
- Content Marketing
to make your business grow.
Illini Marketing Consultants uses a well-defined process to show HOW you stand apart from your competition.
The HOW shows visitors:
- your strengths as an organization
- filters out customers are not aligned with your
- provide the actions which bring your company’s WHY to life.
Clear HOWs provide a trade-off for information about your customers. These are the calls-to-actions of your marketing efforts.
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