10 Case Studies Showing the Benefits of Responsive Website Design

10 Case Studies Showing the Benefits of Responsive Website Design

At Illini Marketing Consultants, we use responsive design to build your website. Responsive design, as defined by whatIs.com, is an approach to web design that makes use of flexible layouts, flexible images, and cascading style sheet (CSS) media queries. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly. Responsive design allows a business owner to create one site which works on a desktop, laptop, smartphones, and tablets. No longer does a website need a separate version for mobile, which reduces the time and cost required to develop a website.
You may be asking, Why do I need a mobile site? Why do I need to use a responsive design? Here are a few stats which show the importance of responsive web design:
80% of all internet users own a mobile phone
In 2019, American adults are expected to spend on average 3 hours and 35 minutes on mobile devices
Mobile traffic has overtaken desktop, 48.2% of all online traffic comes from mobile and tablet devices
Tablets have the highest add-to-cart rate on eCommerce sites at 8.58%.
More people access the internet on a mobile device than they do on a desktop computer. In 2018, mobile internet usage was 48.2%.
Now we wouldn’t expect you to just take our word on the importance of a responsive design. We went to leading industry experts such as Moz.com and others to collect case studies showing the impact of responsive design on companies across multiple industries.

Case Study #1: Offspring (UK)

Summary of the Case & Results
Offspring, a leading sneaker retailer in the UK with stores in New York, Chicago, and Las Vegas. They had no mobile website, which led to poor customer experiences. These poor experiences were leading to reduced conversion rates and loss of revenue. Looking to improve conversion and increase revenue, Offspring decided to move to a responsive website design.
The migration to a responsive web design proved very successful for Offspring. The year-over-year data in Google Analytics revealed some surprising numbers:
15.19% increase in mobile/tablet conversion rate
102.58% uplift in mobile/tablet revenue year on year
Improved mobile site usability score from Google – was 60/100, now 100/100
Improved search engine rankings, resulting in organic traffic increasing by 25.59%
Click the link below to read the full case study.
Here’s How Moving to Responsive Design Website Helped Our Brand

Case Study #2: Cyber-Duck

Summary of the Case & Results
According to its website, Cyber-Duck is an award-winning digital agency based in Hertfordshire and London. Our Ducks deliver user-centered digital transformation for clients like the Bank of England, Mitsubishi Electric, Thomas Cook Money, and Cancer Research. In 2012, the company decided to move from separate mobile, tablet, and desktop websites to address an aging desktop website and increase mobile and tablet conversions.
After launching the new responsive website:
Mobile traffic increased by over 200% (with an 82% increase on average for all traffic)
the average duration of a visit is up by 18%
the exit rate on the home page for mobile users has decreased by over 4,000%
Click the link below to read the full case study.
Adapting To A Responsive Design (Case Study)

Case Study #3: End Point, 2016

Summary of the Case & Results
End Point’s client was a small e-commerce business with a heavy ‘on’ season and ‘off’ season where the business owners could focus on this project. They wanted:
To accommodate their increasing mobile user base; they knew it was there from looking at their Google Analytics.
To increase revenue from mobile users. They could see that they had a 10% mobile user base, but they were converting only a small percentage.
The results were astonishing. End Point used a small sample period and found:
280% increase in mobile purchases
May of 2016, revenue from mobile users was still up over 90%
the client’s total revenue year-over-year was up 12%

Click the link below to read the full case study.
Case Study: Responsive Design Return on Investment

Case Study #4: Blue Stout 2016

Summary of the Case & Results
Even large retailers like Walmart’s Canadian eCommerce website benefit from not only a responsive design but a mobile design optimization as well. Blue Stout kicked off their strategy by deploying a responsive design aimed at tablet users.
Using a conversion rate optimization (CRO) strategy, Blue Stout and Walmart.ca:
increased their conversion rate 20%
increased mobile sales by 98%
Click the link below to read the full case study.
Case Study: How Walmart’s Mobile Ecommerce Site Design & Optimization Increased Mobile Sales 98%

Case Study #5: Uptrending, 2016

Summary of the Case & Results
Uptrending has spent over a decade providing digital marketing solutions to progressive tech companies. Their client, ShipHawk, wanted a new website to help shift the company from enterprise logistics to freemium shipping.
Using a responsive design, ShipHawk saw the following results:
84% increase in site conversion rate
17% decrease in organic search bounce rate
37% decrease in Pay-Per-Click (PPC) Cost Per Acquisition (CPA)
Click the link below to read the full case study.
Case Study: ShipHawk

Case Study #6: Estling Village

Summary of the Case & Results
Today’s Business is a New Jersey-based digital marketing agency hired by Estling Village. Estling Village’s new website optimized user flow, easier navigation, clear calls to action, and a responsive design.
Three months after launch, Estling Village’s new website impact was:
Average monthly sessions to the website increased by 33% (2,158 vs. 1,619)
Pages/Sessions increased by 17% (2.77 vs. 2.37)
Goal conversion rate increased by 30% (16.64% vs. 12.42%), while the overall goal conversions increased by 78% (359 vs. 201)
Bounce rate decreased by 20% (67.26% vs. 53.29%)
Mobile traffic increased by 103% (897 vs. 441)
89% increase in organic search traffic
88% increase in organic search goals
Social Media traffic increased by 29%
200% increase in social media goals completion
Click the link below to read the full case study.
A Responsive Website Design Case Study

Case Study #7: Plum Voice

Summary of the Case & Results
A Boston-based company, Plum Voice, employed a responsive website designed by Zenman. Zenman created a site which tied all the company’s branding together, putting Plum Voice ahead of its competition.
The result of this redesign was:
16.67% increased average page visit on desktop
99.39% increased average page visit on tablets
21.25% increased average page visit on mobile
Average site duration times up on desktop by 158.23%
Average site duration times up on tablet by 257.69%
Average site duration times up on mobile by 57.12%
Bounce rates were reduced by 27.08% on desktop
Bounce rates were decreased by 31.28% on tablet
Bounce rates were reduced by 11.32% on mobile
Click the link below to read the full case study.
Responsive Web Design Case Study: Plum Voice

Case Study #8: Destination Transport

Summary of the Case & Results
Iceberg Web Design, a Minnesota based firm, was contracted by Destination Transportation to build a new website. Using a combination of conditional logic forms and responsive design, Destination Transportation’s new website not only attracted new clients, but it also saved the company time and money.
Some of the time saving and cost-saving results were:
New transportation partners contracting process incorporated conditional logic reducing contract verification time
New partnerships have increased an average of 50 per week
New contract process saves 45 minutes per contract or about $37,500 per year in labor costs.
Click the link below to read the full case study.
Website Development Case Study: Destination Transport

Case Study #9: Lenovo

Summary of the Case & Results
In 2014, Lenovo, despite being the #1 PC maker and #3 supplier of smart devices, had a website which was not easily accessible across all device platforms. The company hired Sparkbox to introduce responsive design. Lenovo uses a Global Web Team to create a flexible web framework which is eventually tailored to individual countries Lenovo operates in. Sparkbox created a responsive prototype which included an extremely flexible system of modular markup, CSS, and JavaScript. Lenovo implemented this prototype in their Lenovo Australia website and Lenovo US site. The company was continuing to update the rest of its global framework at the writing of this case study.
Click the link below to read the full case study.
Lenovo Responsive Website Redesign Case Study

Case Study #10: TradeShowsAndDisplays.com

Summary of the Case & Results
When Tradeshows And Displays merged with Plum Grove Printers in 2014, Proceed Innovative was contracted to build a new website. The goals of the new website were to provide useful information about the products offered and generate new leads through contact forms and phone calls. The previous site was using dated technology and was not mobile-friendly.
Launched in October of 2015, the new site resulted in:
25% increase in mobile traffic
46% increase in organic traffic
Modern, user-friendly design
Better and user-friendly navigation
Better “Submit a Request for a Quote” form
To read the full case study, click the link below.
TradeShowsAndDisplays.com – Web Design Case Study


As you can see, the use of responsive design in your website can help solve a few problems. Companies large and small have adopted responsive design for their websites. Responsive design makes your site mobile-friendly, increases the amount of time someone spends on your website, and improves the way your site looks on any device. It also helps improve your Search Engine ranking.

If you are unsure if your website is responsive or are looking to freshen up your website, contact Illini Marketing Consultants today!


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