Reach New Audiences
Pay-Per-Click (PPC) advertising uses industry best practices to ensure your campaigns:
- Reach the right person
- At the right time
- With the right offer
- Convert them from strangers to paying customers.
What is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click (PPC) advertising is a form of digital marketing where a company pays for each click of an ad on a search engine like Google or a social media platform like Facebook. These ads are targeting specific searches or the interest of a group.
PPC advertising has many moving parts from researching the right keywords to creating optimized landing pages which convert visitors into customers.
As part of the PPC service at Illini Marketing Consultants, we continuously:
- Analyze the performance of your campaigns,
- Add and remove keywords,
- Create targeted ads and landing pages focusing on specific customers
- Refine and review where customers are going
to ensure your campaigns are relevant to the search of the visitor.
Our PPC certified marketing team uses industry best practices to ensure your campaigns:
- reach the right person
- at the right time
- with the right offer
to convert them from strangers to paying customers.
Types of Pay-Per-Click Advertising
Google AdWords/ Google Ads
Rebranded in 2018, Google Adwords has now become Google Ads.
Google Ads is a leader in pay-per-click (PPC) advertising with:
- 246 million unique visitors
- 3.5 billion daily interactions
- 700% return on investment (ROI)
Debuting in October 2000, this advertising platform allows business owners to advertise on multiple channels such as:
- YouTube
- Google Display Network.
Illini Marketing Consultants know how to optimize your paid campaign.
We will create headlines and ad copy to match the keywords we bid on as well as solving the pain point the searcher is experiencing.
We will also split test ads to find the right combination for you.
We will also make sure your Quality Score (QS) is high, and the landing page is optimized to provide a seamless transition from the first click to conversion.
Social Media Paid Advertising
Advertising on social media platforms is an effective lead generation tool.
Leads are the cornerstone of your business.
From building an email list to creating a community interested in the content you are providing, a solid lead generating strategy is essential for your business survival.
Paid advertising on social media is an effective part of such a strategy.
Two of the most popular social media platforms are Instagram and Facebook.
Advertising on Facebook Lead Ads isn’t the only platform to use in a lead generation campaign but it is one of the best places to meet new customers.
Facebook alone has 2.32 billion daily active users making it ideal forn getting leads in your door.
Illini Marketing Consultants will ensure your campaign is targeted for the right:
- Location
- Demographics
- Interest
- Behaviors
- Connections
This will get your content or offer in front of the right person at the right time, providing the best return on investment (ROI).
We use 20 ad metrics to test, analyze, and optimize your ads to help you reach lead generation goals.
How The Process Works
Set Focus
Create a single campaign for the service or product you want to share. This allows us to focus on the right customer and keywords.
Define Objective
PPC is highly measurable, clearly defining the objective of your campaign(s) ensures effectiveness.
Keyword Research
A mix of broad, phrase and exact match keywords will determine how effective your campaign will be for your business.
Structure Campaign
Dividing keywords into campaigns and groups provide a way to measure effectiveness and adjusting ads to achieve objectives
Write Ad Copy
Ads using the right keywords and taking visitors to the right page ensure campaign effectiveness.
Monitoring and Optimizing
From monitoring the daily budget to measuring conversions, live campaigns need monitoring to identify problems and opportunities.
Other Services
Content Marketing Solutions
Using a combination of social media, website copy, blogging, graphics, and premium assets like ebooks to attract new customers is an essential aspect of digital marketing today.
Illini Marketing Consultants creates marketing programs:
- Centered on content relevant to your customers
- Designed to attract, convert, and delight.
Email Marketing Solutions
From promotional campaigns designed to get prospects to open-click-convert or drip campaigns to keep your business top-of-mind in potential sales leads.
Our email campaigns are the perfect solution to:
- Welcome new customers
- Retain current customers
- Re-engage past customers
- Up-sell products or services
- Win-back lost leads
- Provide outstanding customer service
Search Engine Optimization Solutions
An SEO solution which drives the right kind of traffic to your website is the heart of Illini Marketing Consultant’s inbound strategy.
Using the three elements of SEO:
- On-page
- Off-page
- Technical
Illini Marketing Consultants whips your content into shape, increasing inbound links, and building social media influence.
Social Media Marketing & Management Solutions
From boosting your website’s position in organic search to creating brand awareness for your company, professional social media management and marketing is an essential part of your digital marketing strategy.
Illini Marketing Consultants social media solutions:
- Save time
- Evaluate trends
- Deliver valuable content to your customers
Web Design & Web Hosting Solutions
A cost-effective and high-performing responsive website will make your company stand apart, attract the right customer, and generate more leads.
Illini Marketing Consultants builds flexible & customized website compatible with:
- Smartphones
- Tablets
- Laptops
- Desktop screens
Professional hosting & support is another service provided by Illini Marketing Consultants featuring:
- Server maintenance
- Support
- SEO
- Domain-specific email accounts.
We will also help you create a catchy, memorable, short, and most importantly- relevant domain name for your website.
Marketing with Impact
Illini Marketing Consultants is a marketing firm for small business owners and solo-entrepreneurs looking to grow their business profitably. Unlike other marketing companies and website hosting, Illini Marketing will take the time to analyze your current plan and recommend unique and specific actions for your business, saving you time and money.
Whether you're looking for a new website or a way to attract more visitors to your current site, Illini Marketing Consultants provides business owners with plans and strategies for the ever-expanding digital marketing channels. Our services include website design & hosting, Search Engine Optimization (SEO), social media management, content marketing, and Pay-Per-Click(PPC) advertising. With digital marketing as our only focus; we stand apart from marketing agencies with multiple concentrations.
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